Hiring Search Marketers in Montréal
Outrider Canada is growing as Outrider Québec with a new office in Montréal. More details will be released shortly, but in the meantime, we’re looking for great candidates to help serve our Québec...
View ArticleTitle Sponsorships and Maximizing Your Brand With SEM
One of the hot button topics during the Olympics was the value of a title sponsorship and how some experts are warning against using them in the traditional sense. Traditionally, sponsorships were...
View ArticleDemographic Data: It’s BACK! Sort of…
In April, I stated by firm dislike for a decision by Google to remove demographic data from Adwords. Google’s excuse at the time was to “simplify” Adwords. Removing a simple piece of info that is...
View ArticlePPC ABC’s – Setting up a Client’s AdWords Account in 7 Steps!
We begin with the first installment of a new series on the Outrider blog – The ABC’s of PPC! Each letter will showcase an important part of the digital marketing landscape. This week’s installment is...
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Monitoring Adwords Spending With Scripts
Anyone who has managed online campaigns knows the workload associated with keeping track of media spend and budget. Busting or under delivering a campaign is dreaded by marketers and clients, so they...
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Improving Conversions With the Right Words
Words shape our understanding and influence us to experience joy, pride, curiosity and even outrage. From Shakespeare’s Romeo and Juliet’s fundamental identity question “What’s in a name?” to Led...
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Marketing Lessons From Sports’ Statistical Revolution
Article originally authored by Adam Wagner. As someone who has always self-identified as a sports geek, to say that I’ve enjoyed the statistical revolution in sports over the past few years is a...
View Article3 APIs to Boost Your Search Ad Relevancy
As search marketer, relevancy is king. Ideally, every ad served on a search result page should be specifically tailored to best answer the user intent and lead to most appropriate page on the...
View ArticleFreebase Tutorial: Tap Into Google Hidden Gem for Keyword Research
Keyword list building is a key part of a search marketer’s job. User intent expresses itself in wide array of vocabulary and a good portion of the campaign building is to find the relevant search terms...
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The Beautiful Marriage of SEM & SEO
When it comes to websites, content is king. Google wants the user to have a rewarding experience when using their search engine, so it rewards websites that have the most relevant, fresh, and...
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